Tech Jobs - IT Jobs , Walkins interviews India forum  

Go Back   Tech Jobs - IT Jobs , Walkins interviews India forum > Techjobs Tools > Advertising

Join Tech Jobs - IT Jobs , Walkins interviews India forum!
Welcome: Got Questions on how to use the site ? Visit the FAQ section | Advertise on Techjobs for as low as $1 contact admin@techjobs.co.in

Reply
 
Thread Tools Display Modes
Old 2nd July 2012, 05:51 PM   #1
Lohith
Junior Member
 
Member Rating: (0)
Join Date: Jun 2009
Posts: 6
Country:
Lohith is on a distinguished road
ISiM Industry Talk Series on Entrepreneurship(4)

ISiM Industry Talk Series on Entrepreneurship(4)
“Driving Marketing & Sales for an Entrepreneur”
By
Mr. Sunder Madakshira
Vice President - Marketing and Communications
SAP Labs India

Date and Time: July 3, 2012 10:30 AM
You are cordially invited
Dr.Shalini R Urs
Executive Director and Professor

Abstract:
Marketing can be effective without being expensive, though it costs a lot in terms of imagination. Struck by the notion of creating "big bang" impacts, marketers gravitated to advertising on television and print. Consequent to rising media costs and increasing media clutter, the verdict on these media is “low return on investments”.
What do companies which are startups do then to create an awareness and engagement with customers? In this session on "Driving Marketing and Sales for an Entrepreneur" Mr. Sunder Madakshira, Vice President - Marketing and Communication, SAP Labs India discusses these issues and provides 18 tips on marketing which help companies with limited financial resources but infinite power to imagine, creating a brand for themselves at no costs.

Speaker Bio:

Sunder is Vice President - Marketing and Communication, SAP Labs India. His passion is generating and executing ideas which give disproportionate leverage in the market. For the past 18 years, he has worked and learnt from path-breakers and game changers in communication to customers, talent pool and other corporate stakeholders.
His areas of focus at SAP are building Influencer Relations, PR, employee engagement and customer evangelism. He has held leadership roles in the sales and marketing functions in Unilever, Infosys and WIPRO before his current role.
He has driven wide range of marketing functions - market research, traditional and new age advertising, competition intelligence, category management, talent branding, internal communications and marketing process administration.
He has spoken at many industry and academic forums including at CII, NASSCOM, IIM Bangalore and IIM Calcutta on the topics of interest in Marketing.
At the NASSCOM Emerge Forum in 2011 and 2012, he presented sessions on “18 Tips on Zero Cost Marketing in 36 minutes” and “Organizational Growth through Personal Branding”. These have been received well by participants.
He holds a Post Graduate Diploma in Management from the T A Pai Management Institute, Manipal (TAPMI) and an Engineering Degree from the R V College of Engineering, Bangalore. He has finished top of his class throughout his academic career, winning the prestigious Agro Evo Gold Medal award to the Best Outgoing Student at TAPMI and a Gold medalist from Bangalore University.
A keen carnatic music enthusiast, he is learning to play the Veena as a passionate hobby.

For further details visit www.isim.ac.in
INTERNATIONAL SCHOOL OF INFORMATION MANAGEMENT
University of Mysore, Manasagangotri, Mysore -570006
Ph: +91-821-2514699 | Fax: +91-821-2519209 | M: +91 9886772356 |office@isim.ac.in
Lohith is offline   Submit to Digg Submit to Reddit Submit to Del.icio.us Reply With Quote
Related Links
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT +5.5. The time now is 12:03 PM.


Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.
vB.Sponsors